{"id":2689,"date":"2014-06-23T14:32:49","date_gmt":"2014-06-23T14:32:49","guid":{"rendered":"http:\/\/www.dimarcogroup.com\/?p=2689"},"modified":"2021-02-28T04:51:13","modified_gmt":"2021-02-28T04:51:13","slug":"hair-raising-fund-raiser-brings-in-more-than-52000-for-childhood-cancer-fight","status":"publish","type":"post","link":"https:\/\/www.dimarcogroup.com\/hair-raising-fund-raiser-brings-in-more-than-52000-for-childhood-cancer-fight\/","title":{"rendered":"Hair Raising Fund Raiser Brings in More Than $52,000 for Childhood Cancer Fight"},"content":{"rendered":"<p><em>DiMarco Group Partners with Rita\u2019s Italian Ice to Benefit Alex\u2019s Lemonade Stand<\/em><\/p>\n<p>Rochester, N.Y. \u2014 June 17, 2014 \u2014 DiMarco Group employees, family members, friends and community members filled the Great Clips in Tops Brighton Plaza yesterday as John DiMarco II, DiMarco Group president, prepared to have his head shaved alongside Rita\u2019s in Brighton\u2019s owner, Todd James, and Baldwin Real Estate President Bill Durdel. This act of solidarity for children with cancer came as a result of DiMarco Group raising more than $52,000 for Alex\u2019s Lemonade Stand Foundation (ALSF) in collaboration with Rita\u2019s Italian Ice.<\/p>\n<p>\u201cIt\u2019s always great to raise money in support of a great cause, but I am amazed that hundreds of people,\u00a0including our employees and vendors, gave thousands of dollars throughout the past two weeks,\u201d John\u00a0DiMarco II said. \u201cIt\u2019s a huge feat that we are extremely proud of.\u201d<\/p>\n<p>Yesterday\u2019s head-shaving event, held at 1900 S. Clinton Ave., was part of a daylong fundraiser presented by Rita\u2019s Italian Ice in Brighton. All proceeds from the event, which featured bounce houses, face painting and several other family-friendly activities, went to ALSF, a foundation created by Alex Scott, who passed away from cancer at the age of 8. When diagnosed with cancer at age 4, Scott\u00a0opened a lemonade stand and soon there were hundreds of lemonade stands in her community and\u00a0beyond. Today, ALSF has raised more than $80 million for cancer research and funds for families\u00a0affected by childhood cancer.<\/p>\n<p>The event featured a special guest, Liz Scott, mother of ALSF founder Alex Scott. Scott traveled to\u00a0Rochester from Philadelphia in support of the fundraiser.<\/p>\n<p>\u201cIt\u2019s really touching to come to Rochester, a place I\u2019ve never been before, and to see the support in the\u00a0community,\u201d Scott said. \u201cWe\u2019ve been partnering with Rita\u2019s since 2006, and even though this is a newer\u00a0store, they\u2019ve come out so strong to put on this huge event. Then, with DiMarco Group coming on board\u00a0to raise more than $52,000, it means more to me than anything I could ever explain. It\u2019s touching, it\u2019s\u00a0generous, but more importantly, it will enable us to do even more for childhood cancer.\u201d<\/p>\n<p>Every June, Rita\u2019s Italian Ice hosts a national campaign in honor of ALSF, hosting events and selling paper lemons to support the cause. In 2013, the highest amount raised by any Rita\u2019s location nationally was $23,000.<\/p>\n<p>DiMarco Group employees fundraised for two weeks prior to the event, reaching out to colleagues, family members and friends to raise the $52,000. This is the first year Rita\u2019s Italian Ice in Brighton, which opened in August 2013, has participated in the national fundraiser. Rita\u2019s and several other stores throughout the Tops Brighton Plaza will also continue to sell paper lemons throughout the entire month of June.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DiMarco Group Partners with Rita\u2019s Italian Ice to Benefit Alex\u2019s Lemonade Stand Rochester, N.Y. \u2014 June 17, 2014 \u2014 DiMarco Group employees, family members, friends and community members filled the Great Clips in Tops Brighton Plaza yesterday as John DiMarco II, DiMarco Group president, prepared to have his head shaved alongside Rita\u2019s in Brighton\u2019s owner, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[4],"tags":[],"post_folder":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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